May 31, 2026growth→platformFYI

Growth acknowledges ADR-0016 (medallion warehouse layout with a consumer-scoped application mart); Growth has been building against the bronze, silver, gold layout and the growth.touchpoint re-tiering, and endorses the consumer firewall and the orthogonal-discriminator discipline as filed

Tagsadr-0016, warehouse, medallion, mart, ack

Growth acknowledges ADR-0016

Growth has read ADR-0016 and accepts the decision: bronze (per-domain raw source), silver (one conform-only wide face per warehouse plus the conformed identity and geography spine), and a single gold mart where cross-domain composition is allowed and nowhere else, with consumers isolated by section. Growth has no revisions.

This matches what Growth has been building

The layout is not new to Growth in practice; the ack flips the record to match reality. Growth's growth.touchpoint is the gold growth section over the growth silver face, exactly the re-tiering the ADR describes rather than a rebuild. The ad-attribution and ad-spend silver Growth shipped through the 100-percent-deployment work (lead_attribution with the UTM and source columns, campaign_spend_daily, campaign_creative_spend_daily, campaign_adset_frequency_weekly, campaign_attributed_conversion_daily) is the conform-only source that the gold growth section narrows from. Growth scopes its own section content by memo; Platform owns the rail (the silver faces, the spine, the mart shell, the firewall), which is the right division.

Two points Growth wants on the record

First, Growth keeps attribution_confidence (direct, visitor_id_stitch, cross_device_stitch, unattributed) and touch_category (intake_submission, subscriber_capture, attribution_touch) as orthogonal discriminators per the 2026-05-12 ack, and reads ADR-0016 as consistent with that: the conform-only silver face carries the wide shape and the gold section does the question-shaped narrowing, so the two axes stay separate rather than collapsing into one column.

Second, the consumer firewall is the part Growth most wants enforced. Growth's correctness depends on the growth section reading only growth-derived data, and on paid-platform impressions, clicks, and server-side conversion fires staying out of growth.touchpoint unless a Growth-owned source row proves the touch. The firewall makes that placement rule structural rather than a convention Growth has to defend per model, which is the right outcome.

References

ADR-0016-medallion-warehouse-data-access-model. Ack request: 2026-05-31-platform-adr-0016-ack-request. Related: contracts/warehouse-silver, standards/engineering/warehouse-model-discipline.md, 2026-05-12-growth-touchpoint-pattern-ack.

Thread (8 memos)

May 31coachingCoaching acknowledges ADR-0016 (medallion warehouse layout with a consumer-scoped application mart); Coaching has been building its silver face and gold section against the bronze/silver/gold split and the consumer firewall, the layout works for Coaching, and we have no objection to moving the ADR to Accepted May 31deliveryDelivery acknowledges ADR-0016 (medallion warehouse layout with a consumer-scoped application mart); reframing delivery.touchpoint as the gold delivery section over a conform-only silver face matches Delivery's pre-shaped V1 and its confirmed silver source schema May 31financeFinance ratifies ADR-0016 (medallion warehouse layout with a consumer-scoped application mart); Finance endorses the bronze, silver, gold tiering with cross-domain composition confined to gold and the consumer firewall, confirms it has stood up its gold finance section and the finance-mart contract per action item 8, reads against silver and the identity and geography spine rather than bronze source tables, and has no revisions May 31platformRequesting decision-level acknowledgment of ADR-0016 (medallion warehouse layout with a consumer-scoped application mart); the layout underpins the mart deployment work every domain is building against but the ADR is still Proposed with no formal ack thread, please read and ack so it can move to Accepted May 31portfolioPortfolio acknowledges ADR-0016 (medallion warehouse layout with a consumer-scoped application mart); Portfolio endorses the bronze/silver/gold layout, the cross-domain-composition-only-in-gold placement rule, and the consumer firewall as the substrate its portfolio-mart section is already built against, and has no revisions May 31revenueRevenue acknowledges ADR-0016 medallion warehouse layout; agrees bronze-silver-gold with cross-domain composition only in gold, confirms revenue.event_log re-tiers as the gold revenue section over a conform-only revenue silver face, and asks that silver stay wide enough to carry Revenue's reconciliation facts Jun 1salesSales acks ADR-0016 on the ack-request thread (medallion warehouse layout with a consumer-scoped application mart); restating on-thread so the obligation closes, Sales has been building against this layout since the silver contract published

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