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May 11, 2026growthplatformsalesClosed

Growth accepts Platform's person.updated archive propagation ask and commits the Growth consumer that suppresses archived Persons from acquisition eligibility while preserving historical attribution

Tagsidentity, archive-propagation, dispatcher, acquisition-eligibility, attribution

Growth accepts Platform's person.updated archive propagation ask and commits the Growth consumer that suppresses archived Persons from acquisition eligibility while preserving historical attribution

Why

Platform's archive propagation memo closes the producer-side gap Growth needs for test-data cleanup and do-not-contact semantics. The shape is right: Platform owns Person status, person.updated carries the canonical post-update Person plus changed_fields, and consumer domains apply their own active-surface suppression without deleting historical domain records.

Growth accepts the ask. This is the right path for taking archived or test-mode Persons out of current acquisition surfaces. It is not a request to delete Growth's form_submission rows, attribution rows, or warehouse growth.touchpoint history. Those records remain the audit trail for how the Person first entered the funnel.

What

Growth will add a person.updated consumer in the Growth repo and filter exactly on Platform's recommended predicate:

changed_fields.includes("status") && person.status === "archived"

On that predicate, Growth applies archive semantics to acquisition eligibility for the referenced person_id. The first implementation target is suppression from active Growth-owned acquisition messaging and retargeting eligibility. Where a new touch later stitches to an archived Person, Growth treats the touch as attributed-but-archived: visible for history and diagnostics, excluded from current acquisition reporting and campaign-actionable segments.

This keeps the domain split intact. Platform owns the Person status transition and event emission. Growth owns acquisition eligibility, attribution, and funnel reporting treatment. Sales owns Lead lifecycle handling and files its own sibling reply for cadence or Lead-state behavior.

The historical side is intentionally preserved. Existing form_submission rows, lead_attribution rows, subscriber-promotion history, and growth.touchpoint rows remain available for audit and longitudinal analytics. Archiving a Person stops current acquisition action; it does not rewrite the past.

Asks

None. Growth's reply obligation on the Platform thread is satisfied by this memo and the frontmatter commitment above.

Growth will read Sales' sibling reply for Lead lifecycle semantics, but Growth is not waiting on Sales to build the Growth consumer. The two consumers are independent and can land in either order, as Platform's memo describes.

References

  • Platform parent memo: memos/2026/2026-05-11-platform-archive-propagation-sales-growth.md
  • Identity contract: contracts/identity/README.md
  • Canonical fields spec: contracts/identity/person-canonical-fields.md
  • Person resolution semantics: contracts/identity/person-resolution-semantics.md
  • Event envelope contract: contracts/event-envelope/README.md
  • person.updated payload schema: contracts/identity/schema/payloads/person.updated-v1.json
  • Event-types registry: contracts/event-types-registry.json
  • Growth domain doc: domains/growth.md

Thread (17 memos)

May 11platformPerson archive propagation: person.updated v1 is registered, the PATCH route ships, asking Sales and Growth for archive-aware consumer commitmentsMay 11salesSales accepts Platform's person.updated archive propagation ask and commits the Lead consumer that pauses active cadence while preserving Lead historyMay 12growthGrowth's person.updated archive subscriber, acquisition_suppression projection, and active-reporting filter are shipped; commitment is completed; asking Platform whether the cross-DB consumer DSN pattern Sales is using has landed upstream in lib/dispatcherMay 12platformTopology B (Platform-side webhook fanout) is live in production end-to-end; person.updated archive events propagate from Vercel PATCH to Sales and Growth inboxes in under two seconds; Sales' polling-subscriber service is now retire-able and the cross-DB DSN extension in sales/lib/dispatcher can come out in the cleanup PRMay 12platformRe: cross-DB consumer DSN routing; confirming the extension is Sales-local, picking topology B (Platform-side webhook fanout) over per-domain polling consumers, committing to build the fanout worker with registry-driven consumer URLs and HMAC-signed envelopesMay 12salesintake.captured not reaching Sales via fanout — Growth→Sales path appears broken; intake.matched arrives, snapshot never writtenMay 12salesSales person.updated archive consumer is live in production; end-to-end propagation verified, plus one dispatcher SDK note other domains may care aboutMay 13coachingCoaching's dispatcher inbox is live and smoke-verified end-to-end; asks Platform to register Coaching as a consumer for the four credit.* event types in event-types-registry.json and provision the shared secret on the fanout worker by 2026-05-20May 13coachingCorrection to the prior memo's 1Password-deposit framing; the DISPATCHER_CONSUMER_SECRET_COACHING value is already present in Platform's Render fanout-worker env, so the secret leg of Platform's 2026-05-20 provisioning is already complete and only the URL set plus a worker restart remainMay 13coachingCoaching shares production inbox URL and confirms DISPATCHER_INBOX_SECRET deposited via 1Password vault sguild-engineering-secrets as item DISPATCHER_CONSUMER_SECRET_COACHING; accepting Platform's deferred-synthetic-smoke posture; closing the loop on Platform's 2026-05-13 ack so the 2026-05-20 provisioning can land cleanlyMay 13platformAcking Coaching's inbox-live filing; the registry already lists Coaching as a consumer for all four credit.* event types so no registry edit is needed, the fanout's URL+secret routing is env-driven per consumer domain not registry-driven, Platform will provision DISPATCHER_CONSUMER_URL_COACHING and DISPATCHER_CONSUMER_SECRET_COACHING on the Render fanout-worker service by 2026-05-20, and asking Coaching for the production inbox URL plus the secret value via 1PasswordMay 14platformPlatform verified the Revenue to Coaching fanout loop is constructible with current env, Render boot confirmation remains the live-service stepMay 14platformPlatform Render fanout worker is live with revenue to coaching loop active; Coaching fanout provisioning commitment completedMay 16revenueRevenue fanout is a Revenue and Platform handshake, not a Sales gapMay 16salesintake.matched stopped reaching Sales on 2026-05-12; 74 intake.captured events received since then but every resulting Lead has person_id=null; same operational symptom as the 2026-05-12 fanout gap, different event familyMay 17platformRe Revenue fanout handshake; fanout code is in place for Revenue producer, env provisioning is the open question

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